10 Best On-Page SEO Techniques To Boost Organic Traffic in 2021

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10 Best On-Page SEO Techniques To Boost Organic Traffic in 2021
10 Best On-Page SEO Techniques To Boost Organic Traffic in 2021

1. Create The Perfect SEO Title Tag and H1 Heading

The HTML element that defines the title of a webpage is called a title tag. It is visible in your browser’s tab. The title tag can be seen in the tab of this webpage, for example.

Its primary function is to inform visitors and search engine robots about the page, such as what the content is about.

The title tag will be the first thing that search engines and social media see for your visitors. To get clicks, you must make a good first impression.

A title tag should contain a primary keyword and one or two long-tail keywords. Here are 50 best SEO tips for beginners. The primary keyword here is SEO tips. Two long-tail keywords are best SEO tips and SEO tips for beginners.

You can add power words to your title to grab the attention of the readers and increase click-through rates. My previous example shows that Best is the power term. Others include Amazing, Important and Easy, Quick, and others.

2. Optimize your Post Permalinks

Permalinks, also known as permanent links, are URLs for WordPress pages and blog posts.

It is important to define your permalink structure for your blog. If you plan to update your posts frequently, your URL will contain dates and months.

This is a screenshot from the WordPress permalink option

Your main keyword should be included in your post URL to optimize it for SEO. For example, www.example.com/main-keyword. You’ll notice that my main keyword, which is the best On-page SEO techniques, has been included in the permalink.

You can include both the main keyword and category in the URL for the custom structure. For instance, www.example.com/category/main-keyword. eCommerce websites use the custom structure due to many categories.

Hubspot uses this example to create a custom URL.

Custom permalink

Backlinko uses an example of a post name permalink.

Post name permalink

3. Learn the Importance of SubHeadings (H2, HTML3, H4, HTML5, …)).

Headers are the key concepts and supporting ideas for your post. This structure makes your content more readable and organized.

Subheadings such as H2, H3, and H4, are organized in a hierarchical fashion. H2 is the main heading followed by H3,H4, and H5. If you take a look at this post, the H2 tag is the main subheading followed by H3, H4, and H5.

Subheadings rarely have an impact on your SEO. There are however indirect benefits. If a visitor can’t find the information they need in your content because it isn’t well-structured, they will likely leave and search for something else. Google also lowers the rank of pages with a high bounce rate and shorter session duration.

To make your content more SEO-friendly, you can include LSI keywords under your headings.

Subheading Structure

4. Optimize your Meta Description

Meta description is an HTML element which summarizes and describes the content of your page to help users and search engines find it. It is located just below the post title in Google Search Results. Sometimes, however, it appears as a snippet from the main body.

Although meta descriptions aren’t essential in SEO, they can help to draw visitors and increase click-through rates. You should write compelling descriptions for each page that encourage readers to click on your posts.

A good meta description should include your keyword and address the benefits readers will receive from the post.

Google Meta Description

5. SEO Content is Important

Content SEO is optimizing content for target keywords to ensure it ranks on page one. Websites with high-quality content have better chances of ranking than websites with low-quality or poor content. Quality content refers to content that answers every question about the targeted keyword and hits the right user intent.

It is important to research keywords before you start writing content. These keywords are also called search terms and they are what people type into search engines to find the content. To satisfy user intent, you should target them when writing a post.

It is important to focus on long-tail keywords with low competition for new websites so you can rank them on page one. Keyword research tools such as Ahref and KWFinder can help you save a lot time. These paid tools can be used to find low-competition keywords in a matter of minutes, which is a significant time saver over traditional methods that take much longer. You can also use the Google keyword planner if you don’t have the budget for such paid tools.

After you have identified your main keyword, you will be able to create a list, known as LSI keywords. These keywords can then be used in your page titles, descriptions and headings along with your primary keyword. Adding LSI keywords to your content makes it more relevant to the topic.

Any keyword research tool can be used to find LSI keywords. You can also search for LSI keywords by entering your keyword into Google. You can take note of the most relevant keywords and include them in the subheadings of your content. In your subheadings, you can include “People also ask questions” as well.

Keywords suggested by Google Auto

Google Auto-Suggested Keywords

Section Google People Ask

Google Search also allows people to ask section questions

Create original and actionable content that is free of plagiarism. It should be formatted well with subheadings and bolding to make it easy to navigate.

To make the reading experience more enjoyable, you can use a list.

If you need to explain your points, add images and videos.

6. 6. Optimize your Images

Images make content easier to understand and more appealing. Consider content without images versus content with multiple images. This makes the content more engaging for readers.

When you download images for your content, make sure to properly rename them with your focus keyword. This is because Google will be able to see the content of your image without you even seeing it. For example, if your image shows a baby playing with toys, the file name should not be DSC47836.jpg, but baby-playing-with-toys.jpg.

JPG is best for large photos. It has good results in terms clarity and colors, with small file sizes. PNG is the best option to keep background transparency. It’s also better for images with small text and pictures.

UX and SEO are dependent on the page’s loading speed. It is easier to index and visit pages if they load faster. Uploading images that are larger than the area of the content will slow down the loading process. To reduce its file size and size, you can upload an image that is 2500×2500 pixels on a content area with 800 pixels width (depending on your theme). To reduce loading time, scaling the image according to the content area is important.

It is a good idea to compress images after scaling before uploading them into your WordPress dashboard. It will make your page load faster and reduce its size. TinyPNG and TinyJPG sites can be used for the same.

Name an alternative text for an image in WordPress

7. 7. Start interlinking your posts

Internal links are important in SEO. They link to pages on your website. Linking to pages on your website is a way for Google bots to discover them and index them.

Google bots follow the links on pages they visit (both internal and externe). They will not read the page if they don’t see any links. It is important to link your posts.

Internal links can not only boost your rankings, but they also increase the user session time. This will decrease bounce rates.

Interlinking is done by linking to a post that makes sense. If I write a post on how to start a website, it makes sense to link to another post discussing blogging tools, ways of increasing blog traffic, best web hosting, and other topics.

Your important pages can be ranked higher by adding more internal links. This will increase their rank in the SERPs. To let Google bots know that my “How to start your blog” post is important, I can create many internal links to other posts pointing to it. This will help boost the blog’s ranking.

Website crawlability chart

8. Add a few external links

Link to quality posts on other websites relevant to your topic. While writing a post, you can link to research papers, statistics and other high-authority websites in your niche. This will improve the trustworthiness and SEO value of your content.

Google will recognize your sponsored links if you use the rel=sponsored attribute in your affiliate links.

9. Speed up your site

Google declared that site speed would be one of its ranking factors in the algorithm in 2010. This means that a website’s ideal load time should be less than 3 seconds, while an eCommerce site should take 7 seconds. Your SERP rankings can be affected if you don’t pay attention to site speed.

You can improve your home in many ways.

Change your web host to Siteground or A2 Hosting.

Change your WordPress theme to one that is faster loading and has fewer codes. GeneratePress is an example.

Squeezing your image to fit into a small space.

Cloudflare is a content delivery system (CDN), which allows you to increase site performance and reduce loading times by connecting to multiple data centers around the globe.

You should reduce your plugin usage as too many can slow down your site.

10. Mobile-Friendly Design

Google announced that mobile-first indexing will be enabled by default on all new and old websites in May 2019. This simply means that Google bots will crawl first your mobile version website, then the desktop version.

Google also discovered that 58% of all searches are made from mobile devices. Optimizing your website for mobile devices is essential to rank it in the SERPs. Click here to see if your site is mobile-friendly.

GeneratePress is a theme that makes your website mobile-responsive. It supports desktop, tablet, or mobile devices. GeneratePress is also lightweight, so your site loads faster.

As it is against Google’s guidelines, you should not block Javascript, CSS & image files from your website. These files should be visible to search engine bots. Fetch as Google can be used through the Google Webmaster Tools to verify that your CSS, Javascript and images are fully crawlable.

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