In business, trust is something that can take years to build. It can take months for companies to get their first client despite offering a great product or service. Companies that lack social proof experience slow growth. Trust is the cornerstone of any business transaction. It is a great brand-building activity to actively manage and pursue PR opportunities. This not only builds trust but also leverages third party credibility. In its early stages, this alone can increase the company’s growth.
The way a brand is perceived and positioned is crucial in today’s social media era. Sadly, this often comes in the form of vanity metrics such as followers, likes and engagement. Your brand should be prominently featured in media outlets. This will allow you to show your many press articles, interviews, and news features. This shows prospects and even your competition that you are the go to in the industry, thanks in part to the authority bias. Brands that are well-positioned will prevail over all else.
Digital footprint building
Google is by far the most-used search engine in the world, and it’s proven that it’s not going anywhere. If someone searches for you or your company there are four options: bad press, no news, good press, or someone with the same name. It is easy to see which of these four results we want. People searching for your company name and related terms will see that your articles rank well and appear in search results. This shows that you are trustworthy and credible, and that they would be willing to do business with you.
It can take up to 20 years to build a reputation and 30 seconds to ruin it. Reputation is everything in business. PR is a great way to manage your business’ reputation. It allows you to create content and messaging that aligns with your brand and the way you want to be perceived. In a world where reputation is everything, we should all be doing everything we can to uphold it.