Marketing. Many start-ups hate the word marketing. Online marketing can prove even more difficult. It can be difficult to market your business online to stand out amongst the many competitors. There are hundreds of websites in every niche. This is especially true if your marketing budget doesn’t include enough money.
There are many tips that any online business can use, regardless of their financial situation. These are five tips for creating a successful online marketing plan.
1. Don’t forget your audience
This tip is simple, but it is one of the most important. Market research is vital to marketing. Do you want to target specific demographics? What websites do they frequent? What are the qualities they will be looking for in a product? How can you demonstrate that your product meets those criteria?
These are only a few of the questions that every online business must know before planning a marketing strategy. Start by asking open-ended, relevant questions. Then you can conduct market research. Ask customers to share their opinions and see what others are saying about you on social media. This will allow you to identify your strengths and determine the best marketing strategy.
2. Look into Content Marketing
You don’t have to buy ads on Google or design a complicated website. Instead, you can start a blog or Instagram that explains a few facts about your company. Either you can show your business as a friendly and welcoming place or go more technical. You must first understand your target audience and create content that caters to them.
Although content marketing is cheaper than traditional methods, it can be difficult. To attract people to your site, you will need to keep your content updated, find interesting topics to talk about, and create blogs or videos that are well-written. The Content Marketing Institute is a great resource for learning about content marketing.
3. Social media is a great place to get involved
It doesn’t matter how great your blog post is, if nobody actually reads it. WordPress is a great place to start content marketing. However, content marketing must be linked to a social media campaign to reach potential readers.
However, an active social media strategy doesn’t mean that you should have a business account on every social network. Once you have established a loyal following on your primary website, focus on that one. Facebook is the most popular choice. However, LinkedIn is a good option if you have a more professional business. Instagram and Pinterest are better options if you have a more casual business. Avoid Twitter.
4. SEO: Understanding the importance
While a solid social media strategy is important, Google remains the most popular tool that new customers can use for discovering your business. It is therefore important to have a solid search engine optimization (SEO).
Google ranks websites based on how many pages link to them. This means you should link to other pages in order to have those sites link back to your site. Your content should be updated regularly. You can also link to your videos and articles regularly, which will help you rank higher in search results.
Although there are some small tricks that you can do to increase your SEO ranking, such as linking and consistent use of major keywords, the best way for your search to rank high in Google is to create quality content. Content marketing and content creation are essential to any online strategy.
Although we know that mobile phones are being used more frequently to conduct business and go online, we underestimate how much. According to comScore’s April 2016 report, 65 percent of digital media is now being spent on mobile devices.
Every business should have a mobile strategy. It is important to make your website mobile-friendly. A separate website may be beneficial for small businesses that are retailers or restaurants. You should also consider limiting the amount of information on each page. Although mobile users may spend more time than desktops, they still spend less per page than desktop users.