the National Women’s Basketball Association (WNBA) appointed Colie Edison as the league’s first-ever Director of Growth, effective January 31, 2022.
Based in the league’s office in New York, reporting to the commissioner of the WNBA, Cathy Engelbert, Edison will lead the development of strategic growth initiatives as the league enters its 26th season.
“Colie is joining our leadership team at a time in WNBA history when the league has enormous growth potential,” commented Engelbert.
“As we continue to execute the league’s five-year transformation plan, Colie brings extensive business experience in managing projects and strategic alliances as well as negotiating marketing and media partnerships and we look forward to her having. an immediate impact on our growth aspirations. “
Coming from the Association of Professional Bowlers (PBA), where she served as the first female CEO, the new hire’s previous responsibilities included overseeing the business aspects of planning and key initiatives, including the organization’s FOX Sports partnership.
Upon his appointment, Edison added, “I am delighted to join the WNBA at such a crucial and exciting time for the league. The momentum for the WNBA continues to grow and I look forward to working with Cathy and the WNBA leadership team to help elevate the league even further.
In addition, Edison was also Director of Client Services for Bowlero Corporation, where she handled strategic consumer growth initiatives and oversaw global marketing efforts.
With over 300 locations across North America, she joined the bowling company as VP of Marketing in 2013 before being promoted to Chief Customer Officer in 2017.
In a new impetus to develop the league, in recent months the WNBA has teamed up Dick’s Sporting Goods because the latter was named official marketing partner of the league.
This agreement is based on the promotion of women’s sport, youth participation and player development, and partners have pledged to create initiatives designed to inspire and connect with female athletes while increasing the visibility of women’s teams and players. the WNBA.