Just over a month before the Super Bowl kicks off in Southland, the NFL and NBC are already doing a victory dance in the end zone.
Capped by the good marks of the very slim Las Vegas Raiders 35-32 victory over the Los Angeles Chargers on Sunday, hit prime time again for its final race.
While that’s not much of a surprise on the surface for the flagship NFL show, which has been No. 1 for what appear to be centuries through ups and trials. However, with a success boost from 27.2 million people who listened to Tom Brady and the Tampa Bay Buccaneers’ 19-17 squeaker against the New England Patriots on October 3, this year pretty much seals the deal for SNSF as the most watched show in consecutive years in what is essentially television history.
Almost doubles the wingspan of its closest rival American Idol of yesteryear, 2021-2022 SNSF is set to become the best dog for the 11th year in a row.
Or to put it mathematically, an average of 18.5 million viewers watched SNSF on NBC since the last NFL series debut on September 12 of last year. First of all, it’s up 10.1% from the 2020 soft race and its Covid-19 hindrances. Only 7.5% down on 2019 results, this season of SNSF was essentially tied with 2018 and up slightly from 2017. Key adult demo 18-49 this season has averaged 5.3, a high for a 14th consecutive year.
To add perspective in the upper echelons of television, American Idol reigned for six consecutive seasons from 2005-2006 to 2010-2011 on Fox. Third place is a tie between NBC’s five years The Cosby Show reigned supreme from 1985-1986 to 1989-1990 (with a match with Cheers in this last year) and All in the family ‘s Golden run CBS from 1971-1972 to 1975-1976. By throwing the ball back, fourth place belongs to Gun smoke with his victories from 1957-1958 to 1960-1961 on CBS.
This being the 21st century and not the Eisenhower era, SNSFThe reach of obviously extends beyond linear television. For this, and with games on NBCUniversal’s Peacock streamer, the total audience distribution for SNSF this season was 19.3 million on average. Or, as NBC is more than proud to point out, an 11% increase from 17.4 million last year.
So, with last year’s Super Bowl and its CBS audience of 91.6 million viewers stumbling to a multi-year low, NBC really wants to see you at SoFi Stadium on February 13 … and not just for the rappalooza halftime show scheduled to feature Dr. Dre, Kendrick Lamar, Eminem, Mary J. Blige and Snoop Dogg.